If you describe something as an ICON, you’re saying it’s a very powerful and important symbol of something. ICON’s have been around since the beginning of time and they’re more important today than ever before. For instance, a stop sign is more than just white lettering that says the word “STOP”, inside of a red octagon. It’s a powerful symbol all of us use every day in many different applications. ICON’s are many times taken for granted as they flash in front of our eyes without our conscious inclination of them doing so. And not only are the ICON’s portraying many different messages to our subconscious minds, but the colors, shapes and sizes of them tell us about our surroundings. They tell us about products or services we like or dislike. They tell us what’s around the next corner or down the street. They even tell us where we can seek immediate medical attention! What useful things ICON’s are, in all of our lives.
ICON’s are everywhere!
Have you ever thought about what type of subconscious messages your company is sending out to people? The study of subconscious phenomenon is called semiotics. Semiotics tells us that your subconscious mind processes 800 million pieces of information per second (most of which is psychic information), while your conscious mind processes only 40 pieces of information per second. That’s 20 times more information being processed each and every second! Please take a moment to look through our designs to see if you can find any subconscious messages being portrayed. ICON graphics has an extensive background in semiotics and we study and use it daily. We use it to create truly thought provoking designs which entice our viewers to step inside the subconscious doorway and come back out with useful and informative information.
Let our expertise in semiotics help your business become the next recognizable ICON!