When you describe something as an ICON, you’re portraying that thing as an important and sometimes very powerful symbol. ICON’s have been around since the beginning of time and with the current state of computer technology they’re more important today than ever before. A stop sign is more than just white lettering that says the word “STOP”, inside of a red octagon. It’s a powerful symbol which all of us see every day in many different forms and applications. ICON’s are many times taken for granted as they flash in front of our eyes without our conscious inclination of them doing so. And not only are the ICON’s portraying many different messages to our subconscious minds, but the colors, shapes and sizes of them tell us about our environment and our surroundings. They tell us about products or services we like or dislike. They tell us what’s around the corner or down the street. They even tell us where we can seek immediate medical attention! ICON’s have become super relevant in all of our lives.
ICON’s are everywhere!
Have you ever thought about what type of subconscious messages your company is sending out to people through the use of ICON’s? The study of subconscious phenomenon is called semiotics. Semiotics informs us that your subconscious mind processes 800 million pieces of information per second (most of which is psychic information), while your conscious mind processes only 40 pieces of information per second. That’s 20 times more information that’s being processed by your subconscious mind over your conscious mind each and every second! Please take a moment to look through our designs and see if you can find any subconscious messages being portrayed. ICON graphics has an extensive background in semiotics and we study and use it daily in our designs. We use it to create truly thought provoking designs which entice our viewers to step inside the subconscious doorway and come back out of the conscious doorway with useful, thoughtful and informative information.
Let our expertise in semiotics help your business become the next recognizable ICON!