When you describe something as an ICON, you’re portraying that thing as an important and powerful symbol. These ICON’s have been around since humans first painted cave walls. And with the current state of computer technology, they’re more important than ever before. A stop sign is more than white lettering “STOP”, inside of a red octagon. It’s a powerful symbol which drivers see and use every day upon their journeys. ICON’s like this are taken for granted as they flash in front of our eyes for a split second without our conscious inclination of their presence. And not only are these ICON’s portraying many different messages to our subconscious minds but the colors, shapes and sizes of them tell us about our environment and surroundings. They tell us about products or services. They tell us what’s around the corner, down the street, or where we can seek immediate medical attention! In a personal sense, they can even remind us of our loved ones. ICON’s have become super relevant in all of our lives, consciously and subconsciously.
ICON’s are everywhere!
Have you ever thought about what type of subconscious messages your company is sending? The study of subconscious phenomenon is called semiotics. Semiotics informs us that a subconscious mind can process 800 million “bits” of information per second, most of it being psychic information. While your conscious mind processes only 40 “bits” of information per second. That’s 20 times more information being processed by your subconscious mind over your conscious mind each and every second!
If this intrigues you, please take a moment to look through our designs to see if you can find subconscious messages. ICON graphics has an extensive background in semiotics and we study and use it daily in our designs. We use it to create truly thought provoking designs which entice our viewers to step inside the subconscious doorway and come out of the conscious doorway with useful, thoughtful and informative information.
Let our expertise in semiotics help your business become the next recognizable ICON!